Course Description

This course will explore, and apply, innovation and creativity associated with digital entrepreneurship. Through research and a speaker series, students will be introduced to important concepts and ideas from thought leaders and innovators at the intersection of media and technology.

Course Goals and Objectives

This course is designed to introduce students to concepts and trends in entrepreneurship. Students will acquire knowledge of current trends in digital media through readings, their own research

and from distinguished entrepreneurs who have started their own business and succeeded in the digital era. The course is constructed around a bi-weekly speaker series.

Every two weeks, an outside speaker will be invited to discuss his or her knowledge on

digital entrepreneurship with the following goals:

  • Introduce students to the concept of entrepreneurship
  • Introduce students to media economics
  • To prepare future innovators
  • To learn from the experiences of successful digital media entrepreneurs
  • To understand the role of innovation and creativity to the future of media

 Teaching Methods

The course will teach and evaluate you on three fronts:

  • The speaker series;
  • Readings and lectures;
  • Your research, presentations and innovation

The speakers are resources. During the speaker talk, students are expected to take notes and participate in the discussion. Graduate students are expected to participate in online discussions and blogging activities that will further provide an opportunity to communicate and contribute.


There are no required textbooks this semester. Graduate students will be assigned readings online.

 Student Conduct

In this class, you should feel comfortable to participate and express opinions and ideas. We will be discussing economic models and innovative design so we won’t all agree all the time. Please respect the opinions of others and be considerate of their need to contribute and learn. You are expected and encouraged to use your phone for class-related activities, such as live-tweeting the speaker sessions and taking photos of the speakers but please limit your phone use to that purpose.

Dropping a Course

You can drop this or any course by Tuesday, March 27 and receive an automatic W.

Academic Honesty

Students are required to submit original work in this course unless otherwise specified in the assignments. The School of Journalism and Mass Communication commits itself to the preparation of mass media professionals and scholars. Such a mission demands the highest standards of academic honesty and integrity. Violations of academic honesty, including but not limited to plagiarism, unauthorized collaboration, collusion, deception, conflict of interest and theft, are not tolerated and can lead to severe penalties. Disciplinary actions for violations of the standards for academic honesty are outlined in the Texas State Academic Honesty Statement, printed each year in the Student Handbook. The policy is also available at

Note to Students with Disabilities

Texas State University seeks to provide reasonable accommodations for all qualified individuals with disabilities. This university will adhere to all applicable federal, state, and local laws.


  • Weekly Speaker bios, questions, live-tweeting and forum: 20%
  • Midterm exam: 10%
  • Business plan report: 20%
  • Business plan presentation: 10%
  • Final entrepreneurship project: 30%
  • Final entrepreneurship presentation: 10%

Our Mission

Texas State University is a doctoral-granting, student-centered institution dedicated to excellence and innovation in teaching, research, including creative expression, and service.  The university strives to create new knowledge, to embrace a diversity of people and ideas, to foster cultural and economic development, and to prepare its graduates to participate fully and freely as citizens of Texas, the nation, and the world.

Our Shared Values

In pursuing our mission, we, the faculty, staff, and students of Texas State University, are guided by a shared collection of values:

  • Teaching and learning based on research, student involvement, and the free exchange of ideas in a supportiveenvironment;
  • Research and creative activities that encompass the full range of academic disciplines—research with relevance, from the sciences to the arts, from the theoretical to theapplied;
  • The cultivation of character, integrity, honesty, civility, compassion, fairness, respect, and ethical behavior in all members of our universitycommunity;
  • A diversity of people and ideas, a spirit of inclusiveness, a globalperspective, and a sense of community as essential conditions for campus life;
  • A commitment to service and leadership for the publicgood;
  • Responsible stewardship of our resources and environment, and;
  • Continued reflection and evaluation to ensure that our strengths as a community always benefit those we serve.